Friday, September 27, 2019

How to Take Your Business Social

How to Take Your Business Social

We were introduced to Palm Beach Social Diary in the Spring of 2018. This partnership was the brainchild of our CEO and Founder, Nikki Bussard.

Recognizing the marketing climate in real estate was changing, Nikki sought to bring an innovative approach to a traditionally conservative industry. Many industries in the last decade have experienced major disruptors either from technology or new to the market competitors. However, it has only been in the last 24 months that the real estate industry began seeing disruptors with cutting edge technology and forward-thinking brokerage brands emerging. This is evident as we have watched traditional brands such as Century 21 and Coldwell Banker go through massive re-branding and image overhauls. Which if you are in this industry it is understood these moves are made to target the new affluent buyer, as our society is going to witness the largest transfer of wealth from any generation in the near future.

Introducing Jessica Swift, Founder and Editor for Palm Beach Social Diary. Jessica has enjoyed an expansive global marketing and writing career. Which is why it is no surprise she is the #bossbabe behind this brand. Her fresh approach is truly leaving a mark in the retail, hospitality, non-profit and business worlds. PBSD offers partners the perfect blend of print advertising in their beautiful book, digital and experiential marketing. Jessica has taken her luxury brand knowledge in marketing to elevate traditional marketing into a concept that is fast becoming its own brand. 

Palm Beach Social Diary and Jessica Swift is truly the brand to watch! The Bodega Team cannot wait to get our hands on their Fall edition.

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