Tuesday, August 13, 2019

Why Digital Marketing?

Why Digital Marketing?

Digital Marketing Culture
In today’s market place change has become the “four letter word”. However, many professional organizations overlook that it may be the best kept secret for growth. If companies cannot find a way to embrace an aptitude for change, the leaders will soon look up and wonder where all the customers have gone. 
Every company’s goal is not merely to survive but to thrive, which is why in the day of a digital world, digital marketing should be at the forefront of every conversation for sales and growth. According to Smart Insights, the latest results indicate the year over year digital presence is growing faster on the cell phone than any other electronic device.  The research goes on to indicate that only a third of marketers are actively pursuing a digital strategy.
There must be a continual assessment of marketing and human capital. Organizations lacking growth should look carefully at their online branding strategy and reputation. In the digital age, people pass along information that is exciting, interesting and valuable. It gives the person who is spreading the word the feeling that they are cutting edge which is how the social influencer was introduced. 
The value in digital marketing is more than the person spreading the information not just the message itself. This is why it is important to tap into employee and client resources. Identify people who hold positions of influence within the community. These people will be crucial in spreading the word about the company, upcoming events or what a great time they had at an event to their peers and industry partners.
With technology continuing to grow making the world smaller, organizations should encourage leaders, employees and clients to embrace the change. Change begins from the inside out which opens up many opportunities for marketing and growth.


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