Tuesday, August 13, 2019

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A Visionary Sees Light in the Darkness

Many entrepreneurs begin with a vision to disrupt an industry, create a new product or to change the world. I often wonder how far in the future they envision and if the great ones, Henry Ford, Thomas Edison and the Wright Brothers, understood what a positive influence their dreams would have on so many. Because of the visionaries that have come before each generation, we have all cherished memories, learned from their mistakes and prospered from their accomplishments and many have learned they too have an entrepreneurial spirit.

Over the last decade, the visionaries in the tech realm have continued to far exceed any expectations society may have had even two decades ago. Many industries have been interrupted by brands like Airbnb, Uber and Bitcoin. Disruption is growth, however, when a business or industry is on the other side of disruption, it could feel like the end.

The foundation of dreams is what we must build upon and to light the path of those who will come after us. As individuals, we must ask ourselves what legacy do we want to leave. I think we would all agree we want to leave the world a better place than when we were here. So what does that mean? What does that look like? Those are the questions we must answer and encourage our community leaders to answer as well. However, each of us must play our part, be engaged, enthusiastic and creating energy in all that we do. Lead from where you are not from where you want to be. Leadership is not about title, position or power. It is about serving others for the greater good of all and not just one. 

I invite each of you on this journey of like to become part of something big, something solid to have a passion for personal and professional growth and vitality. To be unique, we must refuse to settle and be like every other person. So the question I ask you, is do YOU want to be a visionary?
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Why Digital Marketing?

Digital Marketing Culture
In today’s market place change has become the “four letter word”. However, many professional organizations overlook that it may be the best kept secret for growth. If companies cannot find a way to embrace an aptitude for change, the leaders will soon look up and wonder where all the customers have gone. 
Every company’s goal is not merely to survive but to thrive, which is why in the day of a digital world, digital marketing should be at the forefront of every conversation for sales and growth. According to Smart Insights, the latest results indicate the year over year digital presence is growing faster on the cell phone than any other electronic device.  The research goes on to indicate that only a third of marketers are actively pursuing a digital strategy.
There must be a continual assessment of marketing and human capital. Organizations lacking growth should look carefully at their online branding strategy and reputation. In the digital age, people pass along information that is exciting, interesting and valuable. It gives the person who is spreading the word the feeling that they are cutting edge which is how the social influencer was introduced. 
The value in digital marketing is more than the person spreading the information not just the message itself. This is why it is important to tap into employee and client resources. Identify people who hold positions of influence within the community. These people will be crucial in spreading the word about the company, upcoming events or what a great time they had at an event to their peers and industry partners.
With technology continuing to grow making the world smaller, organizations should encourage leaders, employees and clients to embrace the change. Change begins from the inside out which opens up many opportunities for marketing and growth.


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